London, UK. 17 May 2021. "Adidas Samba", 1970, first released 1940. The original football ankle boot was designed to provide grip on icy surfaces. Preview of “Sneakers Unboxed: Studio to Street” at
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Adidas Samba 1949 NSB
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adidas on Twitter: "On this day in 1949, Adi Dassler registered the “Adi Dassler adidas Sportschuhfabrik” & set to work with 47 employees in the small town of Herzogenaurach." / Twitter
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adidas on Twitter: "On this day in 1949, Adi Dassler registered the “Adi Dassler adidas Sportschuhfabrik” & set to work with 47 employees in the small town of Herzogenaurach." / Twitter