29 March 2018, Germany, Herzogenaurach: The headquarters of sporting goods manufacturer Puma. A bridge crossing a street connects two office complexes. Photo: Daniel Karmann/dpa Stock Photo - Alamy
Herzogenaurach as the home of global players like adidas AG, PUMA SE and Schaeffler Technologies AG & Co. KG is well-known f
How Puma and Adidas' Rivalry Divided Their Founding Town for 70 Years
Adidas CEO, Herbert Hainer (L), and Puma CEO, Jochen Zeitz, on the pitch ahead of a soccer friendly between two company sides in Herzogenaurach, Germany, 21 September 2009. The friendly took place
ADIDAS, PUMA: THE BAVARIAN SHOEMAKERS; HERZOGENAURACH, West Germany - The New York Times
Herzogenaurach, a German town divided by Adidas-Puma brotherly rivalry - Hindustan Times
How Puma and Adidas' Rivalry Divided Their Founding Town for 70 Years
How Puma and Adidas' Rivalry Divided Their Founding Town for 70 Years