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Omnilytics - Click here for insights on Zara's international pricing strategy: https://bit.ly/2Hz5dyF Tops in Zara Indonesia were priced at least 13% higher than in Spain but the brand's clear good-better-best helped it
Zara's Owner: What Differs The Spanish Fashion Group Inditex?
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Study on Zara International Strategy
Business Strategy of ZARA by Melisa Bilgin
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